We’re all ready to hear an

unforgettable story.

I help brands tell theirs.

Great storytellers wield great power.

They harness your imagination and transport you into other worlds using only their rhetoric.

There, anything is possible.

Call now?

Take the employee engagement survey?

Visit us?

Your audience will, if you know what to say first — and how to say it.

That’s where I come in. A strategic storyteller-turned-copywriter, who knows how to educate, persuade and drive results for your team.

Scroll down to explore my work.

Web Copy

eLearning/ Instructional Design

  • 3 Steps to Crafting Clear, Focused Learning Objectives That Really Work

    Simpleshow Explains How to Create Learning Objectives

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  • 3 Communication Strategies to Help Your Culture Thrive

    Simpleshow Explains 3 Ways to Create A Positive Workplace Culture

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  • 3 Simple Stories to Master Before Your Next Sales Presentation

    Simpleshow Explains Why STORYTELLING Is Important In Sales

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  • 5 Ways to Drive Engagement and Boost Visibility With Your Videos

    Simpleshow Explains How to Create Engaging Marketing Videos

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Simpleshow's enterprise clients

To protect the confidentiality of the information shared by the Fortune 500 brands I work with, I am bound by a non-disclosure agreement. As a result, I cannot legally share many of the projects I’ve contributed to. However, you can find similar examples featured on the simpleshow website.

Please explore simpleshow’s website for reference.

Blog & Article Writing

Social Media Content

Own Your Digital Story. Every Word Counts.

At Contemporary Air Control, I craft compelling LinkedIn articles, design visual assets, and produce high-performing Reels with engaging captions that drive brand awareness. I’ve grown the Instagram account from 0 to nearly 3,000 followers in under two years, with multiple Reels surpassing 1M+ views. Beyond organic content, I manage Yelp ads and execute email campaigns that keep customers engaged and converting. It’s all about blending strategy with creativity to turn HVAC expertise into a brand that stands out.

LinkedIn Articles
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Instagram Content
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Yelp Ads
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At DiGiacomo & Associates, I create conversion-focused Instagram content and craft insightful LinkedIn articles that establish trust and authority in the insurance industry. Through strategic visuals, engaging captions, and thought-provoking articles, I help transform complex topics into compelling stories that connect with the right audience. It’s all about making insurance approachable, engaging, and, most importantly, converting.

Instagram Content
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LinkedIn Articles
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Why Hire Me?

I’m Catherine Calderon, a copywriter and digital strategist who knows the right words don’t just tell the story; they build trust and drive action.

With 7+ years of writing experience, my focus is on creating compelling content that engages, persuades, and converts. Whether it’s website copy, SEO-driven blogs, social media content, LinkedIn thought leadership, or eLearning modules, every conversion starts with a good story.

I love working with enterprise teams at Fortune 500 companies, simplifying complex topics into clear, engaging narratives. As a team leader and mentor, I’ve trained writers, developed brand voices, and crafted messaging that drives real results.

Success starts with effective collaboration—with stakeholders, writers, designers, developers, SMEs and other cross-functional teams as needed. I ask the right questions to ensure every message is authentic, impactful, and aligned with business goals.

What I Offer

✔ Strategic Storytelling – I don’t write filler content. I help you forge connections with your audience that stay with them long after they’ve clicked away.


✔ Proven Results – I’ve grown Instagram accounts from zero to thousands, created multiple viral Reels with millions of views, and increased brand engagement more than fourfold.


✔ Leadership & Mentorship – I’m comfortable leading teams, guiding content strategy and briefing calls with clarity, and interviewing subject matter experts to uncover the insights that ignite action.


✔ Collaboration First – The best content comes from teamwork, respect, and the permission to get creative.